Artscape
Suits' Patrick Adams and Pretty Little Liars’ Troian Bellisario take to the Artscape stage
$53k Budget
1,500+ RSVPs
Producer
The Artscape team set out to exhibit every art form in a way that showcases art on the world stage. Their vision was to create spaces where each art field could stand out, while also bringing them together in a unified celebration.
The result is an all-day, outdoor exhibition featuring 5 art exhibits, 1 interdisciplinary main stage, and a festival where all forms of art converge.
35
Performances
12 Sponsors
Entering Artscape and to left is the Dance exhibition, where ballerinas teach the core positions. To the right is Drama, where sketch comics perform to the laughing crowd. Walking further the sounds of Accapella groups in the Music exhibit fill your ears. For your eyes, the Fine Arts area showcases live painting and extensive gallery. Don’t miss the Cinema exhibition to watch short films and learn to use film cameras.
Then there’s the Main Stage, where the arts come together. Watch the thrilling Taiko Drumming x Stunt act, musical improv scenes, and an emotional Dance x Animation performance.
All culminating in a final speaker event with actors/directors - Suits' Patrick Adams and Pretty Little Liars’ Troian Bellisario.
Artscape covered by USC’s newspaper ‘The Daily Trojan’ - Read More
Creating The Experience
The production team wanted to give each art form a section of their own, no creative field an afterthought. To do this, the event grounds of Alumni Park were split by exhibit areas, allowing free movement between them yet each with their distinct place.
All roads lead to the Main Stage, with seating for 600 and refreshments for attendees to enjoy throughout the 7 hour event. Event passports encouraged attendees to explore all the exhibits, stamping their passport at each section to cash in for a final prize. The passport includes a full schedule of 35+ activities, informing attendees of all there is to explore.
Production Team
Executive Director and Artistic Director: Scott Brian
Producer: Tara Sandman-Long
Assistant Director: Madeline Cheng
Operations: Mandy Leung, Khari Jenkins
Outreach: Isabella Nicoletti, Kehara Edirisinghe, Amara Marrero
Marketing: Kevin Gramling, Belinda Lee, Paulina Gomez, Helen Culpepper
Media: Sama Shah, Angel Ahabue, Elizabeth Gressier
Organizing a team of 13 individuals to outreach, operate, market, and film the event called for a centralized hub for updates. A master spreadsheet kept all team members up to date on confirmation details, event timeline, and the 7 hour run of show.
Day of event included managing 26 crew members across 6 main areas of attendee interaction. From working the info booth to crowd control, every crew member was briefed on the event workings.
The pre-planning and risk management allowed for a clean run of event, with any fire put out and every task delegated to a prepared crew.
